Download BookFrom Great to Gone Why FMCG Companies are Losing the Race for Customers

Get From Great to Gone Why FMCG Companies are Losing the Race for Customers

Get From Great to Gone Why FMCG Companies are Losing the Race for Customers

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Book Details :
Published on: 2014-05-30
Released on:
Original language: English

The modern consumer is no longer attracted by single-minded, predictable and one-benefit-focused brand promises. The old-fashioned FMCG communication strategies based on television, radio and print with constant repetition have become outdated. From Great to Gone shows that what’s needed are ’Lego’ strategies, whereby the marketing and communication strategies are built up by many key facets (like building blocks) and delivered to the consumer through a mix of various touch points. Most importantly, you need to leave consumers to put all of that together themselves. There are major internal and external hurdles to transforming FMCGs successfully into FICGs - Fast Innovating Consumer Goods. It requires new brand strategies and flatter, more top-down than bottom-up, decision-making organisations and a 21st-century model for advertising agencies. Externally these companies need a new route to market through transformation of their old retail dependencies. Changes are also required in all communication delivery, reflecting modern consumers’ connectivity and unlimited access to information. In the book the authors showcase what the winners of the 21st century have in common that has enabled them to become FICGs. New, unimagined models continue emerge, to which, with the authors’ guidance producers and retailers may develop their own sustainable responses. From Great To Gone Why Fmcg Companies Are Losing The Race ... Download and Read From Great To Gone Why Fmcg Companies Are Losing The Race For ... Losing The Race For Customers Subject: from great to gone why fmcg companies are ... From Great to Gone: Why Fmcg Companies Are Losing the Race ... ... Why Fmcg Companies Are Losing the Race for Customers. by Jimmi ... From Great to Gone: Why Fmcg Companies Are Losing the Race for Customers. by ... From Great To Gone Why Fmcg Companies Are Losing The Race ... From Great To Gone Why Fmcg Companies Are Losing The Race For Customers ... why fmcg companies are losing the race for customers great to gone why fmcg From Great to Gone: Why Fmcg Companies Are Losing the Race ... Start by marking From Great to Gone: Why Fmcg Companies Are Losing the Race for Customers as ... Why Fmcg Companies Are Losing the Race for Customers From Great To Gone Why Fmcg Companies Are Losing The Race ... From Great To Gone Why Fmcg Companies Are Losing The Race ... From Great To Gone Why Fmcg Companies Are Losing The Race For Customers Subject: From Great To Gone Why ... From Great to Gone : Why FMCG Companies are Losing the ... ... Why FMCG Companies are Losing the Race for Customers.. ... being an old-fashioned FMCG to ... Great to Gone : Why FMCG Companies are Losing the Race ... From Great to Gone: Why FMCG Companies are Losing the Race ... ... Why FMCG Companies are Losing the Race for Customers. ... Great to Gone: Why FMCG Companies are Losing the Race ... from being an old-fashioned FMCG to ... From Great To Gone Why Fmcg Companies Are Losing The Race ... From Great To Gone Why Fmcg Companies Are Losing The Race For Customers File Archived ... From Great To Gone Why Fmcg Companies Are Losing The Race For Customers From Great To Gone Why Fmcg Companies Are Losing The Race ... From Great To Gone Why Fmcg Companies Are Losing ... start by marking from great to gone why fmcg companies are losing the race for customers as why fmcg companies ... From Great to Gone: Why FMCG Companies are Losing the Race ... From Great to Gone Why FMCG Companies are Losing the Race for Customers. ... From Great to Gone shows that whats needed are ... Routledge.com eBooks are available ...
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